Marketing Lead (Web3)

#Recruitment
🏡 Perena #Infra #Stablecoin
🐇 Introduction:

https://app.perena.org/
A decentralized financial protocol on Solana that offers USD STAR (USD*), a yield-bearing digital dollar.

🛵 #FullTime #Remote / #Onsite #New·York
📚 #Marketing·Lead #Marketing
💰 Salary: $80,000 - $160,000 / yr

🌱 Responsibilities:
1️⃣ Campaigns & growth ops
• Plan and execute growth campaigns tied to product launches, partner integrations, and market moments
• Build the measurement stack: what's moving TVL, what's noise, what's the ROI per channel
• Brief and direct co-marketing with BD on partner integrations
• Drive communication with users via town halls and written updates
• Turn our ambassador program from spec into a real acquisition and referral channel with attributable numbers
2️⃣ Brand & narrative
• Develop and own Perena's market thesis
• Edit and direct content output across channels; write the high-stakes pieces yourself
3️⃣ Team
• Manage and develop the social and community team members; set their goals, run their reviews

🌵 Requirements:
1️⃣ 3–5+ years in marketing, with meaningful time owning campaigns or growth in DeFi, fintech, or another high-velocity vertical
2️⃣ You've owned a number. You can talk about deposit-driven funnels, email attribution, or campaign ROI without hand-waving
3️⃣ You understand blockchain-based finance. You have a point of view on what's working in the market right now and why
4️⃣ Strong writer and storyteller who understands the nuances of difference channels and audiences
5️⃣ You operate well with a CEO who is direct and wants a thought partner, not a marketer who needs a brief for everything

📷 Apply:
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🚧 More Info: https://www.dejob.ai/jobDetail?id=6869

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