Senior Lifecycle Marketing Manager (Fintech)

TL;DR

Senior Lifecycle Marketing Manager (Fintech): Owning end-to-end execution across lifecycle channels to drive measurable performance through smart automation and data-backed creative strategy. Focus on designing multi-step trigger-based journeys, solving complex delivery issues, and integrating AI into campaign workflows.

Location: Remote or Hybrid (United States, East Coast preference). Hybrid options available in New York, NY or Charlotte.

Salary: $100,000 – $140,000 per year

Company

hirify.global is a technology company operating Bankrate, a next-generation financial technology platform empowering consumers to make smarter financial choices.

What you will do

• Own the full campaign lifecycle for assigned channels, from strategy and segmentation through build, QA, and post-send analysis.
• Design and manage multi-step, trigger-based lifecycle journeys and event-driven workflows in Iterable.
• Lead creative strategy by developing testable hypotheses on hooks, CTAs, and formats, and translating them into actionable briefs.
• Design and maintain attribution frameworks and custom dashboards to evaluate platform metrics and guide budget decisions.
• Execute multi-variable experiments with proper holdout groups to improve conversion rates (CVR).
• Consistently integrate AI tools to accelerate copywriting, reporting, and hypothesis generation.

Requirements

• 4–7 years of experience owning lifecycle marketing campaigns with direct accountability for performance.
• Proficiency in Iterable, Braze, or similar platforms for building complex journeys and segmentation.
• Analytical mindset with the ability to design experiments and build trusted attribution models.
• Ability to write strong creative briefs and provide performance-driven feedback.
• Strong project management skills to handle multiple workstreams and stakeholders simultaneously.
• Must be based in the United States.

Culture & Benefits

• Comprehensive health insurance coverage (medical, dental, and vision).
• 401(k) plan with company match.
• Flexible Paid Time Off (PTO), starting at 20 days annually, increasing to 25 after five years.
• Paid Parental Bonding Benefit Program.
• Life, short-term, and long-term disability insurance.
• Employee Assistance Program.