Demand Generation Lead (Fintech)

TL;DR

Demand Generation Lead (Fintech/Web3): Building and scaling the full-funnel demand generation engine for institutional digital asset infrastructure with an accent on ABM and high-conversion gated assets. Focus on translating complex product positioning into targeted campaigns for global banks and hedge funds while building a scalable growth playbook from scratch.

Location: Remote or Hybrid (Hubs in New York, London, Singapore, and Cyprus)

Compensation: $120K - $150K

Company

hirify.global provides institutional-grade trading technology for the global digital asset market, connecting major financial institutions to the crypto ecosystem.

What you will do

• Design end-to-end demand generation programs and ABM plays targeting global banks, asset managers, and hedge funds.
• Execute paid social (LinkedIn), Google Ads, and email marketing workflows, including audience segmentation and A/B testing.
• Develop persona-specific landing pages and gated assets for institutional buyers such as CTOs, COOs, and Heads of Trading.
• Audit and map existing content to identify gaps and create prioritized content briefs for future campaigns.
• Analyze funnel metrics (MQL to SQL) and optimize lead scoring logic in collaboration with RevOps.
• Monitor intent signals and build rapid-response playbooks to target high-signal account movements.

Requirements

• 4 to 6 years of demand generation or growth marketing experience in B2B SaaS or fintech.
• Proven track record of building ABM programs for financial services or enterprise technology with measurable pipeline outcomes.
• Proficiency in LinkedIn Campaign Manager, Google Ads, and marketing automation platforms (Marketo strongly preferred).
• Working knowledge of Salesforce for pipeline reporting and lead routing.
• Strong messaging judgment for complex, high-ACV institutional products.
• Ability to operate independently in an ambiguous environment with high agency.

Nice to have

• Experience marketing to institutional financial services (banks, prime brokers, hedge funds).
• Familiarity with digital asset markets, crypto infrastructure, or institutional trading technology.
• Experience with intent data platforms such as 6sense or Bombora.
• Knowledge of SEO and AEO fundamentals for B2B content distribution.

Culture & Benefits

• Inclusive environment that values diverse perspectives, kindness, and respect.
• Monthly wellness credit for gym memberships, massages, or travel.
• Paid lunches in the office and monthly fitness/evening socials.
• Annual team offsite events to engage with the wider global team.
• Hybrid-friendly work environment supporting both in-office and remote arrangements.