Manager CRM & Loyalty (CRM)

TL;DR

Manager CRM & Loyalty (CRM): Managing and developing the membership and loyalty program to drive customer acquisition and retention with an accent on omnichannel touchpoints and strategic CRM initiatives. Focus on translating business needs into functional requirements for loyalty systems and optimizing member benefits across web, app, and retail.

Location: Munich, Germany

Company

Innovative lifestyle and fashion brand for parents, specializing in child safety products like car seats, strollers, and baby carriers.

What you will do

• Manage and further develop the membership program and associated loyalty budget, including forecasting and reporting.
• Drive the membership and loyalty strategy in alignment with Direct-to-Consumer (D2C) and company objectives.
• Lead high-impact strategic CRM initiatives from concept to execution to ensure measurable results.
• Develop and optimize omnichannel member touchpoints across web, app, and retail stores.
• Translate business needs into functional requirements for loyalty backend and frontend systems.
• Build a structured membership engagement calendar and support automated lifecycle communication journeys.

Requirements

• Several years of experience in CRM, loyalty, or customer engagement, ideally within a D2C environment.
• Strong strategic thinking combined with a hands-on, execution-driven mindset.
• Proven experience in budget management, forecasting, and reporting.
• Expertise in executing CRM and loyalty strategies across the customer lifecycle.
• Proficiency with CRM/Loyalty and marketing automation tools (e.g., Salesforce).
• Fluent in English; German is a plus.

Culture & Benefits

• Opportunity to work in an international environment with employees from over 29 nations.
• Competitive salary and attractive annual leave.
• Employee discounts on hirify.global products.
• Inclusive working environment dedicated to diversity and equal opportunities.