Head Of Product Marketing (SaaS)

TL;DR

Head of Product Marketing (SaaS): Building and leading the product marketing function from the ground up to shape market value perception, pricing, and packaging with an accent on AI-native operating models and tier-1 launches. Focus on driving NRR through strategic narratives, AI-leveraged competitive intelligence, and high-impact sales enablement.

Location: Flexible remote work from home or anywhere within Germany; office available in Munich

Company

hirify.global is a global leader in supply chain sustainability software, helping businesses simplify ESG compliance and reduce risks.

What you will do

• Own and drive strategic product narratives and capability positioning across platform and solution pillars.
• Implement an AI-native PMM operating model using LLM agents and automations to scale output and speed.
• Design and execute the end-to-end launch operating system for tier-1 and tier-2 initiatives.
• Evolve pricing and packaging narratives to support expansion, upsell, and NRR growth.
• Develop high-impact sales enablement assets such as battlecards, persona narratives, and value messaging.
• Lead analyst relations and build a systematic, AI-leveraged competitive intelligence function.

Requirements

• 7+ years of experience in B2B SaaS Product Marketing, including prior leadership of a PMM function.
• Proven track record of improving retention or expansion (NRR impact) through positioning or packaging.
• Hands-on experience with modern LLM and agent tooling (e.g., Claude, Cursor, ChatGPT).
• Ability to independently draft core messaging and narrative materials.
• Must be based in or able to work remotely within Germany.
• Strong executive presence and ability to influence senior stakeholders in a fast-moving environment.

Nice to have

• Experience in compliance, risk, supply chain, or ESG regulated B2B SaaS environments.
• Experience operating within European enterprise contexts.

Culture & Benefits

• 30 days of paid vacation.
• EGYM Wellpass membership for health and work-life balance.
• Flexible working models with remote options within Germany and inspiring office spaces in Munich.
• Flat hierarchies with short decision-making paths and high levels of ownership.
• Professional, welcoming environment with a culture of open feedback and mutual growth.

Hiring process

• Talent Screen.
• Conversation with the CPO.
• Conversation with the CISO.
• Case Study and Panel Interview.