Brand Manager - 12-Month FTC (All Genders)

TL;DR

Brand Manager (Pet E-commerce): Lead the development and implementation of branding strategies for assigned food brands with an accent on positioning, USPs, and visual identity. Focus on owning end-to-end product launches and projects, driving cross-functional collaboration, and optimizing growth through KPI analysis and data insights.

Location: Munich, Germany (hybrid: 60% office, 40% remote)

Company

Trailblazers in pet e-commerce with over 25 years experience, serving 12 million customers across Europe from offices in Munich, Madrid, Krakow, Wroclaw, London, and Vienna.

What you will do

• Drive brand strategy and execution, ensuring strong positioning, clear USPs, and cohesive visual identity.
• Own end-to-end brand projects including product launches, re-positioning, and strategic initiatives from planning to execution.
• Lead cross-functional collaboration with internal teams (sales, marketing, product, legal) and external agencies.
• Analyze KPIs like sales growth, volume, customer acquisition, and conversion to develop growth plans.
• Support assortment and pricing decisions aligned with brand goals and market needs.
• Deliver data-driven insights from reports to guide brand decisions and improve campaign effectiveness.

Requirements

• University degree in Economics or related field, preferably Business Administration or Marketing.
• 2–4 years experience in brand or product management in FMCG, retail, or pet food industries.
• Experience collaborating with and managing external agencies.
• Strategic thinking with ability to translate vision into actionable plans.
• Strong analytical skills for working with numbers and large data sets.
• Excellent written and spoken English; additional languages a plus.
• Advanced proficiency in Microsoft Word, Excel, and PowerPoint.
• Solid understanding of retail marketing processes, especially e-commerce.

Culture & Benefits

• Hybrid working: 60% office in Munich, 40% remote, with option for 20 days abroad in approved countries.
• Development opportunities, excellent training and support, wellbeing offers.
• Subsidised transport or bike leasing, 20% discount on products.
• Multinational team environment emphasizing trust, collaboration, diversity, and inclusion.