CRM Lead (E-commerce)

TL;DR

CRM Lead (E-commerce): Driving the CRM strategy for the Belgian market with an accent on personalization, automation, and data-driven customer engagement. Focus on optimizing the customer journey, achieving revenue targets, and managing cross-channel campaigns including email, push, and print.

Location: Remote possible, but requires occasional travel to the office in Cologne for anchor days

Company

Europe's leading online pharmacy focused on making healthcare accessible to every human through innovation and collaborative teamwork.

What you will do

• Develop and execute the customer strategy for the Belgian market, emphasizing personalization and automation.
• Manage revenue targets, advertising budgets, and CRM implementation for the region.
• Oversee the holistic customer journey across all marketing channels.
• Plan and execute email, push, and print campaigns and promotions.
• Monitor and report on KPIs, including activation rates, repurchase rates, and average basket values.
• Define and optimize cross-departmental processes.

Requirements

• Several years of CRM experience in a fast-paced e-commerce environment.
• Initial leadership experience.
• Experience working with ESP tools and a CDP.
• Familiarity with print marketing activities.
• Fluency in English and Dutch is required.

Nice to have

• Fluency in German and French.

Culture & Benefits

• €500 allowance for remote home office setup.
• Fully reimbursed travel and hotel expenses for anchor days.
• Membership (M package) at Urban Sports Club.
• Support for personal development through internal and external trainings.
• 30 days of paid vacation per year, with an option for 10 additional unpaid days after one year.