Senior Brand Manager

TL;DR

Senior Brand Manager (Lottery): Translate strategic direction into impactful campaigns and creative initiatives across all channels with an accent on brand consistency, full-funnel activities, and data-driven decision-making. Focus on leading integrated marketing campaigns, optimizing performance based on analytics, and ensuring alignment with product and compliance requirements.

Location: Hybrid in Hamburg, Germany

Company

Leading international provider of online lottery products, operating for over 20 years with brands like LOTTO24 and Tipp24 as Germany’s largest digital lottery operator and partner of Spain’s ONCE.

What you will do

• Translate strategic direction into effective brand marketing activities across channels and touchpoints
• Collaborate with media, CRM, creative, and product teams for consistent brand experience
• Lead and execute integrated marketing campaigns across multiple channels
• Manage agencies, content creators, and internal Creative Studio for high-quality communications
• Use market research, customer insights, and competitive analysis to identify growth opportunities
• Optimize activities and performance based on analytics and data insights
• Align initiatives with product, legal, and compliance requirements while managing budgets
• Report campaign performance and learnings to senior leadership

Requirements

• Professional proficiency in German, both written and spoken
• Several years of experience in a similar brand or marketing role
• Strong understanding of brand marketing and positioning in a digital environment
• Analytical mindset with experience using data and customer insights
• Broad knowledge of marketing channels from brand to performance marketing
• Hands-on experience planning and executing integrated campaigns
• Experience with creative teams, agencies, content production, project management, budgets, and analytics

Nice to have

• Experience in performance marketing, CRM, or evidence-based marketing
• Experience in e-commerce and start-up or scale-up environments

Culture & Benefits

• Modern, dynamic culture in a leading e-commerce company with ambitious team and impact focus
• Ongoing personal growth with €1,500 annual development budget
• Trust, autonomy, flexible hybrid work focused on results
• Unlimited vacation days plus 30-day allowance, workations abroad via WorkFlex
• Mobility allowance of €30/month, company bike leasing, pension scheme with Degura
• Subsidized EGYM WELLPASS (€25/month), quarterly events, team activities like Healthy Tuesdays