Head of Marketing & CVC

TL;DR

Head of Marketing & CVC (Marketing/Fintech): Driving revenue growth through the direct sales and promotion of the marketing portfolio with an accent on consulting-led value creation and strategic partnership expansion. Focus on managing digital campaigns, optimizing CRM lead acquisition, and coordinating with global sales teams to scale marketing product turnover.

Location: Düsseldorf, Germany

Company

hirify.global is a leading technology partner in Tax Free Shopping and Payment solutions, listed on the New York Stock Exchange and operating in 53 countries.

What you will do

• Drive revenue growth and turnover for the marketing portfolio, including digital, print, and consulting services.
• Lead joint customer engagements and coach sales teams using a consultative value-creation approach.
• Develop and execute digital campaigns and manage media distribution channels in collaboration with central teams.
• Expand strategic partnerships with shopping malls, tourism, and hospitality ecosystems to unlock commercial opportunities.
• Oversee marketing budgets, tools, and booking platforms with clear governance and reporting.
• Conduct competitive benchmarking and market analysis to inform positioning and go-to-market strategies.

Requirements

• University degree in Marketing, Business, or a similar relevant field.
• Minimum 5 years of proven success in selling marketing products, ideally in a digital, media, or consulting agency.
• Mandatory experience collaborating with and managing external partners and vendors.
• Full professional fluency in English required.
• Advanced Excel proficiency and strong business intelligence/analytical capabilities.
• Strong knowledge of CRM systems, lead acquisition, nurturing, and loyalty programs.

Nice to have

• Hands-on experience with online media and digital marketing solutions.
• Demonstrated experience working effectively within a matrix organization.

Culture & Benefits

• Work in a diverse, international environment representing more than 80 nationalities.
• Culture of empowerment, collaboration, and support.
• Opportunity to work for a global industry pioneer with a strong technology-driven approach.
• Professional growth within a large-scale corporate structure listed on the NYSE.