Growth Marketing Manager (SaaS)

TL;DR

Growth Marketing Manager (SaaS): Driving end-to-end growth across the entire customer lifecycle from awareness to expansion with an accent on experimentation and data-driven optimization. Focus on scaling paid media, optimizing conversion flows, and executing account-based marketing (ABM) programs.

Company

hirify.global provides holistic remote and hybrid work solutions, curating equipment, services, and experiences to help enterprises build productive distributed teams.

What you will do

• Develop and execute a holistic growth strategy across paid, organic, and lifecycle marketing channels.
• Own experimentation, A/B testing, and conversion rate optimization across the website and customer funnel.
• Manage paid media execution, including targeting, creative strategy, and messaging for acquisition.
• Build and iterate on lifecycle marketing programs for lead nurturing, onboarding, retention, and expansion.
• Orchestrate account-based marketing (ABM) programs in partnership with Sales to drive pipeline.
• Collaborate with Product teams on positioning, messaging, and GTM strategies for new features.

Requirements

• 5+ years of experience in growth marketing, performance marketing, or full-stack marketing roles.
• Expertise in HubSpot and proficiency with Salesforce, Google Analytics, Tag Manager, and Looker.
• Proven success partnering with Product teams to align on tooling, data flows, and joint campaigns.
• Strong ability to develop creative strategy and write compelling copy for high-performing ads and landing pages.
• Deep understanding of data governance, segmentation, and campaign reporting.
• Demonstrated ability to lead initiatives and work cross-functionally with Sales and Product stakeholders.

Nice to have

• Experience marketing to B2B audiences within the HR, IT, or SaaS industries.

Culture & Benefits

• Environment rooted in curiosity, experimentation, and continuous iteration.
• Highly cross-functional collaboration across Sales and Product teams.
• Culture of transparency where challenging assumptions is encouraged to achieve the best outcomes.