Demand Generation Manager (DevOps)

TL;DR

Demand Generation Manager (DevOps): Building a full-funnel, multi-channel pipeline engine for an AI-driven DevOps platform with an accent on ABM, paid acquisition, and AI-powered workflows. Focus on converting technical buyers and optimizing the buyer journey from problem-aware to vendor-aware.

Location: Must be based in Brazil, Argentina, Chile, Colombia, Mexico, or Venezuela

Company

A high-growth company building a next-generation AI-driven platform for autonomous DevOps operations, SRE, and infrastructure automation.

What you will do

• Manage a full mix of demand generation channels including SEO, AEO, and paid acquisition via Google Ads and LinkedIn.
• Execute outbound and account-based marketing (ABM) campaigns using firmographic, technographic, and intent signals.
• Design persona-specific campaigns targeting technical practitioners (SREs, DevOps) and executive stakeholders (CTOs, VP Engineering).
• Own the full-funnel lifecycle, creating nurture programs, landing pages, and follow-up sequences.
• Utilize AI tools to scale content generation, personalization, and campaign optimization.
• Track and optimize funnel performance, managing budget allocation based on ROI and pipeline contribution.

Requirements

• 3–5 years of hands-on B2B demand generation experience.
• Strong familiarity with DevOps, platform engineering, SRE, or cloud-native ecosystems.
• Proficiency with marketing automation and CRM tools such as HubSpot, Marketo, or Salesforce.
• Experience with intent/technographic data tools like Bombora, G2, or 6sense.
• Must be located in Brazil, Argentina, Chile, Colombia, Mexico, or Venezuela.
• Experience using AI tools (ChatGPT, Claude, etc.) to build scalable marketing execution workflows.