Senior Marketing Specialist (Digital)

TL;DR

Senior Marketing Specialist (Digital): Lead planning and execution of high-impact digital demand-generation campaigns across email, paid media, social, and web channels for EMEA audit and GRC SaaS solutions with an accent on pipeline growth, ROI, and campaign optimisation. Focus on building nurture programmes, managing paid ads, analysing performance data, and localising global strategies for regional markets.

Location: Hybrid (8 days/month) in London, GBR (EMEA region focus, collaborate with international teams)

Company

TeamMate, a hirify.global business, provides purpose-built audit and GRC solutions supporting global and local audit and risk teams.

What you will do

• Plan and execute integrated digital campaigns across email, paid media, social, and web to drive pipeline growth and ROI
• Build and optimise email nurture programmes with segmentation, automation, A/B testing, and analysis
• Manage paid media campaigns on LinkedIn Ads and Google Ads for increased reach and conversions
• Develop localised EMEA social media strategy aligned with global branding
• Track and report campaign performance using CRM and automation tools, providing actionable insights
• Optimise web pages for SEO and conversions, adapt campaigns for local markets, and support webinars/events

Requirements

• Bachelor’s degree in marketing, business, communications, or related field
• 5+ years in digital or demand-generation marketing, ideally B2B/SaaS
• Proven track record driving pipeline growth, lead quality, and ROI
• Hands-on experience with email marketing, paid media, social, and web campaigns
• Expertise in marketing automation, segmentation, and performance optimisation
• Experience with LinkedIn Ads, Google Ads, CRM (e.g. Salesforce, Eloqua), and data analysis
• Fluent in English; comfortable working across international EMEA teams

Nice to have

• Experience with webinar platforms (e.g. ON24), workflow tools (e.g. Monday.com, Zapier)
• Basic design/video editing skills (Adobe Creative Suite)
• Additional languages (e.g. French, Arabic)
• Experience in software/technology industries

Culture & Benefits

• Work on impactful, data-driven campaigns with clear business outcomes
• Collaborate with international teams across EMEA
• Gain exposure to global SaaS marketing strategies
• Grow within a leading established organisation

Hiring process

• Interviews without AI tools or external prompts; authenticity valued
• May require onsite appearance at hirify.global office