Senior Campaign Manager (SaaS)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Senior Campaign Manager (SaaS): Owning and executing high-impact global demand programs for Observability and Competitive Takeout campaigns with an accent on digital marketing channels, ABX strategy, and full-funnel performance. Focus on designing multi-channel demand programs, optimizing conversion rates, and collaborating with sales and product marketing to drive pipeline growth.
Location: Remote (Must be based in the United States)
Company
is an AIOps platform that empowers enterprises to achieve autonomic IT through automation, AI, and analytics.
What you will do
- Develop and lead global campaign strategies for Observability and competitive displacement programs.
- Execute integrated full-funnel campaigns across paid media, search, display, email, and web conversion.
- Scale ABX programs across priority accounts, collaborating with Sales and BDR teams on personalization.
- Orchestrate multi-channel programs, managing campaign briefs, timelines, and cross-functional assets.
- Partner with Product Marketing, RevOps, and Digital teams to align campaigns with revenue goals.
- Track and optimize KPIs including sourced/influenced pipeline, CPL, CAC, and conversion rates.
Requirements
- 7+ years in B2B demand generation or integrated campaign leadership, preferably in enterprise SaaS.
- Proven success running solution-based and competitive/takeout campaigns.
- Strong experience with digital marketing channels and intent data platforms.
- Experience with ABM/ABX platforms and account-based orchestration.
- Deep familiarity with marketing automation, CRM, attribution, and analytics frameworks.
- Must be based in the United States.
Culture & Benefits
- Comprehensive medical, dental, and vision plans.
- 401(k) plan with employer match.
- Flexible Paid Time Off (FTO) and Volunteer Time Off (VTO).
- 5-year service milestone sabbatical and paid parental leave.
- Pet insurance and generous employee referral bonuses.
- Centrally located HQ in Reston with catered lunches and regular virtual company events.
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