Senior Account Based Marketing Manager (IoT)

TL;DR

Senior Account Based Marketing Manager (IoT): Developing and executing personalized ABM strategies for strategic enterprise accounts with an accent on pipeline generation and deal acceleration. Focus on orchestrating multi-channel digital campaigns, VIP executive experiences, and leveraging intent data for high-touch engagement.

Location: Hybrid (Must be based in Oakville, Toronto, or Waterloo, Ontario, Canada)

Salary: $116,200 - $155,000 CAD

Company

Global leader in IoT and connected transportation providing web-based analytics for fleet management.

What you will do

• Own 1:1 and 1:few ABM strategies for strategic enterprise accounts across assigned segments.
• Partner with BDEs to map accounts, identify decision-makers, and align marketing investment to revenue goals.
• Execute multi-channel digital campaigns using LinkedIn, programmatic display, and email targeting named accounts.
• Leverage ABM platforms like 6sense to orchestrate personalized experiences based on intent data.
• Plan and deliver high-touch VIP experiences, including executive dinners and regional roadshows.
• Track and report on pipeline sourced, influenced, and overall program ROI.

Requirements

• 8+ years of B2B marketing experience, with 2+ years in ABM or enterprise demand generation.
• Proven track record of driving pipeline and influencing deal progression in enterprise segments.
• Hands-on experience with ABM platforms such as 6sense, Demandbase, or Terminus.
• Proficiency in CRM and marketing automation tools like Salesforce and Marketo.
• Strong project management skills and ability to lead cross-functional projects without direct authority.
• Must be eligible to work in Canada and be based in the specified Ontario locations.

Nice to have

• Experience in fleet management, transportation, construction, or public sector.
• Curiosity and experience applying AI tools for content and research optimization.

Culture & Benefits

• Flexible hybrid working model with a home office reimbursement program.
• Comprehensive medical and dental benefits and retirement savings program.
• Baby bonus and parental leave top-up program.
• Electric vehicle purchase incentive program.
• Inclusive work culture with a commitment to diversity and accessibility.