Social Media Growth Lead (Marketing)

TL;DR

Social Media Growth Lead (Marketing): Developing and executing social media strategies to grow audiences of senior decision-makers across various platforms with an accent on translating long-form content into platform-native short-form formats. Focus on optimizing conversion pathways from social channels to subscribers and improving audience retention.

Location: Must be based in Canada (Remote or Hybrid)

Salary: $90,000 - $120,000 CAD per year

Company

A rapidly growing independent media tech company based in Vancouver, BC, focusing on professional thought leadership publications for executives.

What you will do

• Translate video, audio, and written content into high-performing, platform-native social formats to extend reach.
• Execute organic and paid social growth campaigns to amplify thought leadership and drive subscriber growth.
• Manage relationships with platform partners such as LinkedIn and YouTube and collaborate with external creators.
• Analyze performance data to optimize content formats, timing, and distribution strategies.
• Build repeatable systems to convert social engagement into loyal community members and subscribers.

Requirements

• Experience producing short-form, platform-native video content and converting ideas into social formats.
• Proven track record of running and optimizing paid social campaigns, including budget management.
• Ability to analyze social channel performance data to iterate on content strategy.
• Strong organizational skills for content planning and managing social calendars.
• Must be based in Canada for the specified salary range.

Nice to have

• Experience in B2B media or distributing thought leadership content.
• Existing relationships with LinkedIn or YouTube partner teams.
• Experience with A/B testing for content formats and creative.
• Comfort with on-camera presence and coaching internal experts for video.

Culture & Benefits

• Competitive annual salary with a discretionary bonus.
• Comprehensive benefits package for full-time employees.
• Flexible work arrangement with remote or hybrid options depending on location.
• Impact-driven environment combining startup agility with global company diversity.