Growth Marketing Specialist (B2B)

TL;DR

Growth Marketing Specialist (B2B): Integrating technology partners into demand generation programs and digital sales channels with an accent on mid and bottom-of-funnel activities. Focus on optimizing partner visibility in ecommerce, managing partner-specific KPIs, and aligning partner messaging with solution-based selling.

Location: Hybrid (Toronto, ON, CA). Expectation to work from the office 2-4 times per month.

Salary: $62,000 – $78,000 annually + 8% Target Incentives

Company

Software-focused IT solutions and services provider helping organizations move to the cloud and build modern, agile workplaces.

What you will do

• Liaise with technology partners to align messaging, priorities, and investments with demand generation programs.
• Execute mid to bottom-of-funnel tactics to drive engagement, leads, and digital revenue across the website and ecommerce platform.
• Optimize partner offerings for digital discovery and conversion, supporting SAM+ hub initiatives.
• Track partner-specific KPIs and share performance insights with internal stakeholders.
• Collaborate with Solution Marketing, Category, and Sales teams to embed partner technologies into sales narratives.

Requirements

• 3–5 years of experience in partner marketing, demand generation, or digital marketing in a B2B environment.
• Hands-on experience designing end-to-end campaigns and customer journeys is required.
• Technology industry experience required.
• Understanding of technology partner ecosystems and solution-based selling.
• Experience supporting digital marketing execution and sales enablement.
• Fluent English (verbal and written) for drafting marketing assets such as emails and landing pages.

Culture & Benefits

• Comprehensive health and wellbeing plan, including medical and dental care.
• Financial benefits with RRSP/DPSP Retirement Savings Plan and company matching.
• Generous paid time off, including vacation, sick leave, and volunteer days.
• Collaborative, high-performing, and inclusive workplace culture.
• Flexible work arrangements designed to suit individual needs.