Sr. Specialist, Payer GTM (Healthcare)

TL;DR

Sr. Specialist, Payer GTM (Healthcare): Executing the payer go-to-market strategy and leading the end-to-end launch of payer contract products to drive practice enrollment with an accent on product growth and Account-Based Marketing (ABM). Focus on managing product portfolios from contract signature to market activation and optimizing growth measurement.

Location: Remote (Must be based in the United States and work across US time zones)

Company

hirify.global is a public benefit corporation empowering independent primary care by creating value-based contracts across various health plans to improve patient care.

What you will do

• Oversee a portfolio of payer contract products from initial contract through GTM launch to drive practice enrollment.
• Develop and manage Payer segment strategies, including targeted ABM and personalized marketing initiatives for high-priority organizations.
• Collaborate with Payer Strategy, Performance, Corp Marketing, and Sales teams to ensure product understanding and meet growth goals.
• Research and convey value-based care contract terms relevant and desirable to primary care providers.
• Report on campaign performance, including contract signatures and in-market activation, providing evidence-based insights.

Requirements

• Bachelor’s degree in a relevant field.
• 6+ years of progressive experience in product management or GTM execution.
• Deep understanding of contract terms and value capture within healthcare payer products.
• Strong organizational, communication, and presentation skills.
• Proficiency with Google Suite and project management software.
• Must be based in the US and able to work across US time zones.

Nice to have

• Experience with Salesforce.
• Experience with Monday.com.

Culture & Benefits

• Remote-first culture with flexible work schedules.
• Health, dental, and vision insurance paid up to 80% for employees and dependents.
• Robust time-off plan with 21 days of PTO in the first year and 11 paid holidays.
• 12 weeks paid parental leave for all new parents.
• 401(k) with up to 4% match and stock options.
• Six-week paid sabbatical after six years of service.