Director, Product Marketing (Cybersecurity)

TL;DR

Director, Product Marketing (Cybersecurity): Leading outbound marketing activities for a cybersecurity product line with an accent on product positioning, messaging, and demand generation. Focus on developing sales tools, conducting competitive intelligence, and driving growth within the MSP and VAR markets.

Location: Hybrid (Morrisville, North Carolina)

Company

hirify.global provides an end-to-end cyber resilience platform blending AI-powered capabilities to help businesses manage, secure, and recover.

What you will do

• Lead outbound marketing and collaborate with product personnel to drive growth for the product line.
• Develop effective messaging, positioning, and supporting content such as case studies, videos, and website content.
• Identify and validate market problems and map them to solutions while conducting deep competitive analysis.
• Generate thought leadership content including webinars, blogs, and e-books to influence partners and analysts.
• Create and maintain a playbook of sales tools, including decks, talk tracks, and buyer insights.
• Design and deliver training programs to enable sales teams to sell the hirify.global suite effectively.

Requirements

• 10+ years of experience in product marketing.
• Deep understanding of the cybersecurity market, preferably with experience in XDR and MDR marketing.
• Working knowledge of the MSP and VAR market and their specific priorities.
• Experience leveraging AI to drive efficiency and speed in marketing functions.
• Proven leadership skills with the ability to influence personnel and collaborate across a global matrixed environment.
• Experience producing technical content and acting as a key spokesperson in the market.

Culture & Benefits

• Fully covered medical, dental, and vision insurance for employees and eligible dependents.
• Generous PTO, observed holidays, and paid parental leave.
• 401(k) with company match and Flexible Spending Accounts.
• Employee Stock Purchase Program and wellness rewards.
• Hybrid working model based on trust and flexibility.
• Access to custom learning experiences through N-ablite Learning.