Customer Marketing Manager (SaaS)

TL;DR

Customer Marketing Manager (SaaS): Driving product adoption, retention, and expansion revenue through structured lifecycle marketing and engagement programs with an accent on NRR growth and cross-functional alignment. Focus on scaling a customer lifecycle marketing engine, optimizing upsell/cross-sell campaigns, and leveraging intent data to drive expansion pipeline.

Location: Hybrid (minimum 2 days in Austin office), United States

Company

hirify.global is an AI Cyber Asset Intelligence platform helping IT and Security teams gain full visibility, reduce cyber risk, and scale automation.

What you will do

• Own and scale the Customer Marketing function to increase adoption, retention, and expansion revenue.
• Build and execute upsell and cross-sell campaigns leveraging Salesforce, Pardot, Gainsight, and N.Rich intent data.
• Develop segmentation strategies by customer tier, lifecycle stage, product usage, and vertical.
• Partner with Customer Success Managers to develop plays that accelerate time-to-value.
• Define and track customer marketing KPIs, specifically NRR contribution and expansion pipeline.

Requirements

• 5+ years of B2B marketing experience, including 2+ years in Customer or Lifecycle Marketing.
• Proven track record of building expansion marketing and revenue-driving upsell programs.
• Hands-on experience with Salesforce, Pardot, and Gainsight.
• Strong analytical skills with experience tracking NRR, expansion pipeline, and customer health metrics.
• Must be based in Austin, Texas, for a hybrid work model (minimum 2 days in office).

Nice to have

• Experience working within the SaaS industry.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance.
• 401(k) with company match.
• Generous time off including 29 days PTO and 12 paid holidays.
• Paid parental leave and a dedicated Learning & Development budget.
• Hybrid work flexibility and participation in the global “Re:Connect” company event.