Senior Manager - Marketing Strategy & Transformation (AI)

TL;DR

Senior Manager - Marketing Strategy & Transformation (Consulting): Designing and implementing modern, data-driven marketing organizations for enterprises with an accent on operating model design, MarTech enablement, and AI integration. Focus on translating complex client challenges into actionable transformation roadmaps and leading cross-functional teams to deliver integrated growth outcomes.

Location: Seattle

Salary: $135,900 - $265,880

Company

hirify.global, part of Capgemini Invent, is a global network of studios that partners with enterprises to drive sustainable growth by building customer-centric experiences powered by data and technology.

What you will do

• Lead the design and delivery of marketing transformation engagements and operating models, including organization structure and governance.
• Develop data-driven marketing strategies covering segmentation, targeting, personalization, and lifecycle engagement.
• Support MarTech strategy and enablement using platforms such as Salesforce and Adobe.
• Define and operationalize AI-enabled marketing use cases in collaboration with data and technology teams.
• Manage senior client relationships from Director to VP level, ensuring delivery excellence.
• Lead and develop 2–4 direct reports through coaching, performance management, and career development.

Requirements

• Must be based in or be able to work in Seattle.
• 8–12 years of relevant experience in consulting, digital services, or industry marketing roles.
• Strong expertise in marketing operating model design and implementation.
• High AI literacy, including generative AI concepts and understanding of responsible AI principles (ethics, privacy, governance).
• Knowledge of modern marketing ecosystems, including MarTech platforms, customer data, and omnichannel engagement.
• Bachelor’s degree required; advanced degree (e.g., MBA) preferred.

Nice to have

• Hands-on experience with AI-enabled marketing use cases such as personalization or agentic solutions.
• Familiarity with agile marketing practices and innovation frameworks.
• Additional experience in consulting or advisory roles.

Culture & Benefits

• Comprehensive benefits package for all regular full-time employees.
• Paid time off including vacation (12-25 days), company paid holidays, and sick leave.
• Medical, dental, and vision coverage.
• Retirement savings plans, such as 401(k) in the U.S.
• Life and disability insurance and employee assistance programs.