Developer Marketing Lead (AI)

TL;DR

Developer Marketing Lead (AI): Owning the developer and technical buyer go-to-market strategy for identity trust infrastructure with an accent on API adoption and technical positioning. Focus on translating AI-driven fraud prevention capabilities into credible technical narratives and driving pipeline growth through developer-centric campaigns.

Location: Must be based in one of the following hubs: New York City, NY; Washington, DC; Seattle, WA; Miami, FL; or San Francisco, CA

Salary: $120K - $140K

Company

hirify.global is building the identity trust infrastructure for the digital economy to verify identities in real time and eliminate fraud.

What you will do

• Define and execute a developer marketing strategy spanning awareness, activation, and retention across API and platform products.
• Develop technical value propositions, ICPs, and competitive positioning for engineers and architects.
• Create technically credible content, including integration guides, API playbooks, sandbox environments, and technical blogs.
• Build and execute campaigns to generate qualified pipelines from technical audiences, including product-led growth motions.
• Partner with Product, Engineering, and Sales to align GTM strategy with technical capabilities and market insights.
• Establish and track KPIs tied to developer signups, API activations, and conversion rates.

Requirements

• 6–8 years of B2B marketing experience, with a focus on developer marketing or product marketing for API/platform products.
• Proven success in driving measurable pipeline and product adoption through technical go-to-market motions.
• Ability to translate complex AI-driven or data-centric technology into compelling narratives for technical audiences.
• Experience influencing cross-functional stakeholders in Engineering and Product teams.
• Analytical rigor with a track record of tying marketing programs to business outcomes.
• Must be located in one of the specified US location hubs.

Nice to have

• Hands-on experience with API documentation, SDKs, or developer portals.
• Experience with product-led growth (PLG) strategies.

Culture & Benefits

• Fast-paced environment with high ownership and responsibility.
• Culture of critical thinking and precision in solving customer problems.
• Equal opportunity employer committed to diversity and inclusion.
• Support and accommodations available during the hiring process.