Marketing Manager, Employer Activation (Medtech)

TL;DR

Marketing Manager, Employer Activation (Growth/Medtech): Driving growth through data-driven initiatives to generate patient starts from employer partners with an accent on end-to-end execution of activation campaigns and conversion optimization. Focus on automating workflows with AI/MarTech tools, scaling playbooks, and optimizing the activation roadmap through rigorous A/B testing.

Location: Remote (Must be based in the United States, excluding Hawaii)

Salary: $129,965 – $145,255

Company

hirify.global is a remote-first mental healthcare company dedicated to providing evidence-based and compassionate care to reduce the stigma of mental health.

What you will do

• Lead end-to-end execution of activation campaigns to drive patient starts from employer partners.
• Optimize conversion touchpoints through rigorous A/B testing and data-driven initiatives.
• Automate workflows using AI and MarTech tools to increase team capacity.
• Develop scalable playbooks for employer activation.
• Partner with Analytics to report on conversion rates and incrementality.
• Align marketing efforts with Commercial and Sales teams to close funnel gaps.

Requirements

• 5+ years of professional experience in Marketing, Growth, or Operations focusing on user activations.
• Proficiency in data analysis and reporting tools such as Excel, Google Sheets, Looker, and SFDC.
• Experience in B2B marketing or account management, preferably with enterprise clients.
• Ability to manage complex projects with cross-functional stakeholders.
• Must be based in the United States (excluding Hawaii).

Nice to have

• Hands-on experience with HubSpot or similar marketing automation tools.
• Experience using AI tools (ChatGPT, Claude) for content versioning and campaign operations.
• Background in the healthcare ecosystem, specifically employer-sponsored benefits or EAPs.
• Experience using ICE or RICE frameworks for prioritizing experiments.

Culture & Benefits

• 100% remote work environment with a focus on work-life balance.
• Comprehensive health benefits including medical, dental, vision, life, disability, and FSA/HSA.
• 401(k) plan access for future savings.
• Generous time-off, including two company-wide shutdown weeks per year.
• Paid parental leave for all types of parents.
• Home office and quarterly department stipends for team building.