Ecommerce & Performance Marketing Manager

TL;DR

Ecommerce & Performance Marketing Manager (Paid Media): Own end-to-end paid media and ecommerce including hands-on paid social buying on Meta and TikTok, Amazon ads oversight, and catalog assortment strategy with an accent on driving Amazon and retail sell-through. Focus on multi-million-dollar budget optimization, advanced measurement of sales lift, and cross-functional alignment with sales and marketing.

Location: Hybrid in Lino Lakes, MN, US. Occasional travel required (~5%); remote candidates must travel regularly to HQ in Minnesota.

Salary: $95,000-$115,000

Company

Global leader in tabletop games headquartered in France with 2,200+ employees, offering iconic titles like CATAN, Ticket to Ride, and Exploding Kittens across digital and physical platforms.

What you will do

• Plan, launch, and optimize hands-on paid social campaigns on Meta (Facebook/Instagram) and TikTok Ads, focusing on audience strategy, creative testing, and budget pacing to drive Amazon and retail sales.
• Oversee Amazon ads agency, manage Sponsored Products/Brands/Display/DSP, set ACOS/TACOS targets, and align with promotional plans and inventory.
• Shape catalog assortment for paid channels using ROAS, conversion, and margin data; identify PDP optimization opportunities.
• Own multi-million-dollar budget forecasting, pacing, reallocation, dashboards, and KPI reporting for social and ecommerce.
• Lead agency relationships, cross-functional partnerships with brand, sales, and ops teams, and evaluate new channels like YouTube or CTV.

Requirements

• 5–7 years in performance marketing, paid media, growth, or ecommerce, ideally consumer/CPG.
• Hands-on experience building/optimizing Meta and TikTok Ads campaigns, including strategy, audiences, and sales correlation.
• Experience managing Amazon ads program (direct or agency), with grasp of ACOS/TACOS and ad types.
• Strong analytics, platform reporting, spreadsheets, and communication to stakeholders.
• Comfort with multi-million budgets and real-time decisions; curious, collaborative mindset.
• Occasional travel (~5%); remote requires regular travel to Minnesota HQ.

Nice to have

• Experience in toys/games/entertainment or retail media (Target, Walmart).
• Exposure to programmatic DSP, YouTube Shopping, or in-housing media capabilities.

Culture & Benefits

• 22 days PTO, 12 paid holidays, paid parental leave, volunteer days.
• Medical/dental/vision/life insurance, 401k match, fertility benefits, EAP, mental health programs.
• Flexible/hybrid schedules, game discounts, $250 annual game bucks.
• Career growth, development, employee referral program, virtual healthcare.