Growth Marketing Lead for Paid Channels (Fintech)

TL;DR

Growth Marketing Lead (Paid Channels): Own strategy, execution, and optimization of paid acquisition across Search, Social, CTV, Affiliate, and emerging channels with an accent on budget allocation, campaign testing, and hitting CPA/CAC targets. Focus on building audience strategies, incrementality measurement, and cross-functional collaboration to acquire self-employed users for fintech platform.

Location: San Francisco, New York or Remote (USA)

Salary: $170,000 - $185,000

Company

hirify.global builds tools that automate taxes and expense tracking for self-employed people, providing business banking with corporate-level security.

What you will do

• Own strategy, execution, and optimization across paid channels including Google/Bing Search, Meta, Reddit, TikTok, CTV/Streaming, Display, and Affiliate.
• Manage budget allocation to achieve CPA, CAC, and activation targets; build, launch, and iterate campaigns testing creative, audience, bidding, landing pages, and offers.
• Partner with creative team to brief, evaluate, and iterate ad assets using performance data.
• Lead audience strategy with prospecting, lookalikes, retargeting, and suppression logic.
• Own reporting, anomaly detection, and test-and-learn roadmaps; collaborate on incrementality frameworks and tracking infrastructure.
• Work with product marketing, organic growth, and brand teams on messaging, landing pages, and campaign planning.

Requirements

• 4–6+ years in performance marketing with hands-on experience managing paid campaigns across at least three channels (Search, Social, and one other)
• Experience managing meaningful spend on Google Ads and Meta; deep knowledge of bidding mechanics, algorithm behavior, and campaign structure.
• Analytically rigorous: comfortable with data analysis; proficiency in Google Analytics, Looker, or similar BI tool.
• Creative intuition to interpret performance and guide ad creative; experience with creative teams a plus.
• Fluency in measurement: attribution models, incrementality testing; familiarity with MMM or geo-lift a plus.
• Self-starter in a fast-moving environment; fintech or financial services experience preferred, including compliance like UDAAP.

Nice to have

• Fintech or financial services experience with regulatory compliance.
• Experience building MMM or geo-lift frameworks.

Culture & Benefits

• Work anywhere: offices in SF and NYC, fully remote supported outside those cities.
• Comprehensive health benefits: medical, dental, vision 100% covered for employees, 90% for dependents.
• 401K, FSA, commuter benefits, and meaningful equity for all employees.
• Generous paid parental leave (16 weeks flexible) and vacation policy including mental health days.