Senior Paid Marketing Specialist (Entertainment)

TL;DR

Senior Paid Marketing Specialist (Entertainment): Executing and optimizing multi-channel paid media campaigns for entertainment brands like Fandango and Rotten Tomatoes with an accent on audience growth and marketing efficiency. Focus on scaling high-performing campaigns across Google, Meta, and TikTok while translating complex data into actionable insights.

Location: Hybrid role based in Orlando, Florida

Company

hirify.global is a leading media corporation owning iconic entertainment brands including USA Network, CNBC, Fandango, and Rotten Tomatoes.

What you will do

• Execute and optimize paid media campaigns across search, social, and emerging platforms aligned with business goals.
• Analyze campaign performance and conduct deep dives to identify actionable insights for efficiency and scale.
• Partner with performance marketing leadership to develop and refine overarching paid media strategies.
• Manage end-to-end campaign launches, including research, audience development, and competitive analysis.
• Collaborate cross-functionally to ensure alignment on campaign objectives, creative assets, and measurement.
• Monitor digital marketing trends and platform innovations to continuously enhance performance.

Requirements

• Bachelor’s degree in Marketing or a related field.
• 3+ years of hands-on experience in paid search and paid social marketing.
• Strong expertise in PPC principles, tools, and campaign optimization methodologies.
• Proficiency with analytics platforms such as Google Analytics and/or Adobe Analytics.
• Proven experience managing campaigns across Google Ads, Meta, and TikTok.
• Must be based in or able to work in a hybrid model in Orlando, Florida.

Nice to have

• Passion for movies, entertainment, and digital media.
• Familiarity with mobile app measurement and attribution.
• Basic understanding of SEO principles and their connection to paid media.

Culture & Benefits

• Opportunity to work on iconic entertainment brands reaching millions of fans.
• Fast-paced, data-driven environment where individual impact is visible.
• Hybrid work model offering a balance of flexibility and in-person collaboration.
• Competitive benefits package including health insurance and retirement plans.
• Culture rooted in trust, transparency, agility, and an entrepreneurial spirit.