Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech): Owning the product positioning, messaging, and go-to-market strategy for a financial advisor CRM with an accent on AI-driven content production and sales enablement. Focus on executing the full launch lifecycle, conducting competitive intelligence, and scaling output using AI tools.

Location: US-based (inferred from 401k benefits)

Company

hirify.global is the #1 rated CRM software for financial advisors and the fastest-growing platform in the market.

What you will do

• Own positioning, messaging, and competitive intelligence across all segments and buyer personas.
• Develop sales enablement materials including pitch decks, one-sheeters, battlecards, and objection handling guides.
• Lead end-to-end product launches, coordinating between product, sales, content, and growth marketing.
• Conduct customer research and win/loss analysis to refine go-to-market strategy.
• Collaborate with content marketing to ensure the editorial calendar supports product positioning and SEO/AEO goals.
• Utilize AI tools (Claude, ChatGPT) to accelerate asset production and build automated workflows for recurring deliverables.

Requirements

• 5+ years of product marketing experience in B2B SaaS.
• Proven ability to develop positioning and messaging that directly impacts deal closure.
• Experience partnering with sales enablement teams in quota-driven environments.
• Strong AI fluency; power user of AI tools for content drafting and data analysis.
• Excellent writing skills for high-clarity marketing collateral.
• Experience leading cross-functional product launches.

Nice to have

• Experience with PLG-to-SLG transitions or SMB-to-enterprise expansion.
• Background in financial services, wealth management, or regulated industries.
• Track record of launching features that drove measurable adoption.
• Experience building comprehensive competitive intelligence programs.

Culture & Benefits

• Competitive salary and comprehensive health plan.
• 401k retirement plan.
• Paid time off.
• High-autonomy environment with an emphasis on velocity and AI efficiency.