Performance Marketing Specialist (Traveltech)

TL;DR

Performance Marketing Specialist (SEM/PPC): Managing and optimizing search marketing campaigns for a portfolio of travel and experience clients with an accent on maximizing ROI through data-driven adjustments. Focus on extracting and manipulating PostgreSQL data to create advanced reporting dashboards and improving ad copy performance across Google, Meta, and Bing Ads.

Location: Hybrid (Amsterdam, Netherlands)

Company

hirify.global provides powerful reservation software and growth tools for the tours, activities, and attractions industry worldwide.

What you will do

• Manage performance marketing campaigns for a portfolio of clients, focusing on direct advertising initiatives.
• Track, report, and analyze website analytics and PPC initiatives to maximize client ROI.
• Plan and execute paid search and display advertising campaigns on Google Ads, Meta Ads, and Bing Ads.
• Conduct keyword research and create compelling ad copy to drive targeted traffic.
• Develop advanced reporting dashboards by extracting and manipulating data from PostgreSQL databases.
• Collaborate with senior team members to align search marketing strategies with overall client objectives.

Requirements

• 3+ years of professional experience in performance or search marketing.
• Advanced understanding of search engine marketing (SEM) and pay-per-click (PPC) advertising.
• Proven expertise with Google Ads and Google Analytics.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Must be based in or able to work from the Amsterdam office (Hybrid).
• Exceptional analytical skills with meticulous attention to detail.

Nice to have

• Strong knowledge of SEO best practices.
• Ability to use Looker Studio or Tableau for reporting.
• Ability to query databases using MySQL.
• Google Ads Certification.
• Experience working with a diverse portfolio of clients.

Culture & Benefits

• Comprehensive leave benefits including 22 weeks paid parental leave and 2 weeks grandparent leave.
• Pension plan and life insurance policy.
• Hybrid work environment with dedicated work-from-home assistance.
• Commuting allowance for public transport and subsidized lunch.
• Wellness perks including Headspace subscription and wellness webinars.
• Multicultural environment with team members from 45 different nationalities.