Lifecycle & Growth Marketing Specialist (SaaS)

TL;DR

Lifecycle & Growth Marketing Specialist (SaaS): Execution of customer acquisition journeys using email sequences and AI-assisted workflows with an accent on trial signups, activation, and conversion. Focus on building automated journeys, optimizing audience logic, and integrating AI tools for marketing efficiency.

Location: Hybrid. Must be based in or have existing work authorization for Denmark, Finland, Netherlands, Norway, or Sweden. Requires minimum 3 days per week in office.

Company

hirify.global is a technology company revolutionizing public procurement to make it accessible and effortless for buyers and suppliers.

What you will do

• Build and manage end-to-end automated journeys for trial onboarding, activation, and re-engagement focusing on revenue growth.
• Design and configure per-campaign audience logic based on market, product, company size, and engagement level.
• Run A/B tests and continuously optimize journey performance using engagement and pipeline data.
• Manage in-app messaging and on-site conversion flows using tools like Sleeknote.
• Collaborate with Product Marketing to iterate on messaging for feature adoption and upsell.
• Develop repeatable AI-assisted workflows for content repurposing, multilingual drafts, and reporting.

Requirements

• 3–5 years of hands-on experience with marketing automation platforms such as HubSpot, Marketo, or Salesforce Marketing Cloud.
• Proven experience in building multi-step journeys from scratch.
• Strong grasp of segmentation, targeting, and personalization strategies.
• Experience with in-app messaging tools like Sleeknote, Drift, or Intercom.
• Hands-on experience applying AI tools (Claude, ChatGPT, Gemini) in professional workflows.
• Strong written and spoken communication in English.

Nice to have

• Experience in B2B SaaS or two-sided marketplace environments.
• Experience working across multiple European markets with multilingual campaigns.
• Familiarity with no-code automation tools like Zapier, Make, or n8n.

Culture & Benefits

• Hybrid work model to support work-life balance.
• Health and insurance plans (varying by country/office).
• Pension plans and paid parental leave.
• International environment built on continuous growth, trust, and collaboration.
• Regular social happenings.