Account Director, Social (Paid Social)

TL;DR

Account Director, Social (Paid Social/Automotive): Leading paid social campaign activation for a prestigious automotive client across UK and overseas markets with an accent on strategic leadership and in-channel effectiveness. Focus on managing a team of specialists, optimizing multi-platform social campaigns, and integrating social strategy with wider digital communications.

Location: London, United Kingdom. Hybrid approach (around four days a week in office). Must be based in the UK and have the right to work in this location.

Company

hirify.global is an AI-driven media operating unit that leverages data and the WPP Open platform to deliver creative personalisation at scale for leading global brands.

What you will do

• Line manage, coach, and mentor a team of Paid Social specialists, including overseeing recruitment and career progression.
• Lead the production of comprehensive paid social media plans and end-to-end campaign setup aligned with client KPIs.
• Oversee quality assurance (QA) checks, monitoring performance, pacing, and troubleshooting to optimize in-channel effectiveness.
• Drive client relationships through high-standard presentations, reporting, and quarterly/annual strategic reviews.
• Manage partnerships with key platforms including Meta, Twitter, Snap, TikTok, and Pinterest.
• Develop tailored testing and learning agendas to innovate paid social standards and efficiency.

Requirements

• Extensive expertise in setting up and optimizing paid social campaigns across major social platforms.
• Proven experience in leadership and people management, specifically within an agency environment.
• Strong analytical skills for planning large-scale brand and direct-response campaigns and developing experimentation frameworks.
• Track record of successful client and stakeholder management, with confidence in leading calls and presentations.
• Must have the right to work in the UK.
• Ability to integrate paid social activity with broader digital and communications strategies.

Nice to have

• Training certifications such as Meta Blueprint.

Culture & Benefits

• Hybrid work environment fostering creativity and collaboration.
• Comprehensive benefits package including medical, vision, and dental insurance.
• Group retirement plans and significant paid time off.
• Access to extensive global WPP networks for professional connection and growth.
• Inclusive culture with employee resource groups and regular in-office team events.
• Dedicated employee mental health awareness days.