Marketing Director CPC (Fintech)

TL;DR

Marketing Director CPC (Payments): Lead planning and execution of strategic growth sales and marketing activity for the UK business with an accent on brand awareness, new customer acquisition, retention, up-sell, cross-sell, and lifecycle marketing programmes. Focus on defining marketing strategy, full-funnel campaigns, demand generation, ABM programmes, and ROI-driven performance measurement.

Location: Hybrid office environment in Swindon or London, UK

Company

hirify.global is a global S&P 500 leader in business payments solutions, helping companies manage expenses across 100+ countries.

What you will do

• Define overarching marketing strategy aligned with business objectives, collaborating with Sales, Product, and Customer Success teams.
• Identify priority markets, segments, and channels; develop positioning, messaging, and KPIs focused on ROI and revenue.
• Lead end-to-end full-funnel campaigns, ABM programmes, paid advertising, events, and thought leadership content production.
• Manage customer segmentation, nurture journeys, data enhancement, CRM integrations, and pipeline optimization.
• Own marketing budget, campaign performance reporting, customer communications, and brand guardianship for hirify.global Complete.
• Provide marketing insights to inform product development and build retention/x-sell programmes.

Requirements

• Proven track record in planning, leading, and executing sales-focused B2B marketing in data-driven, multi-channel environments.
• Experience in demand generation, lead nurturing, Marketing Automation, CRM (Salesforce), digital media (SEO, PPC, social).
• Excellent project management, stakeholder collaboration, and commercial KPI-driven mindset.
• Senior experience in B2B marketing delivering business growth; strategic and creative approach to customer journeys.
• Hybrid work in Swindon or London, UK with assigned office workspace.

Nice to have

• Finance, Accounts Payable, Banking, or payments experience.
• Marketing-related degree or CIM Postgraduate Diploma.

Culture & Benefits

• Competitive base salary with bonus and car allowance.
• Pension, health insurance, lunch scheme, virtual fitness classes, and employee discounts.
• Philanthropic support, fun culture with contests, and emphasis on diversity, inclusion, and work-life balance.
• Global team collaboration, career development, and values of integrity, innovation, execution, and people focus.