Director of Marketing Operations (Fintech)

TL;DR

Director of Marketing Operations (Fintech): Managing the MarTech stack, data systems, and regulated communication frameworks for a scaling bank with an accent on commercial systems architecture and regulatory compliance. Focus on optimizing the lead funnel, implementing AI-driven productivity, and ensuring strict adherence to FCA/PRA governance.

Location: London, Hybrid role

Company

A fintech company empowering ambitious businesses through lending, business banking, and personal savings across the UK and US.

What you will do

• Define and execute the long-term MarTech roadmap and operating model aligned with commercial objectives.
• Oversee the architecture and optimization of Salesforce, HubSpot, Iterable, and Apollo to improve attribution and lead routing.
• Manage the regulated customer communications infrastructure, ensuring compliance with UK GDPR and PECR.
• Lead web and digital operations strategy, including CMS migration, accessibility (WCAG 2.2 AA), and performance optimization.
• Establish a commercial reporting framework to provide leadership with reliable performance insights and revenue visibility.
• Govern financial promotions and regulated communications, operating as a delegate of the SMF holder.

Requirements

• 8+ years in marketing operations, with 3+ years at Director or Head level.
• Deep expertise in managing a large-scale marketing stack (CRM, automation, CMS, analytics).
• Hands-on experience in a UK FCA/PRA-regulated firm.
• Strong lateral leadership skills and the ability to drive cross-functional alignment.
• Ability to balance strategic leadership with hands-on operational ownership.

Nice to have

• Experience operationalizing AI in customer-facing marketing within a regulated context.
• Revenue Operations experience in B2B SaaS.
• Exposure to US lending or international expansion.
• Experience with third-party risk management or Operational Resilience.

Culture & Benefits

• Direct working partnership with C-suite and SMF holders.
• Hybrid work model with an in-house barista bar in the London office.
• Competitive salary, bonus, and personalized opt-in benefits.
• Subsidised Private Medical Insurance with Bupa.
• Enhanced maternity and paternity leave.
• Volunteering time off to support causes that matter to you.