Senior Demand Generation Manager (Legaltech)

TL;DR

Senior Demand Generation Manager (Legaltech): Driving pipeline and brand presence within the enterprise legal segment with an accent on ABM strategies and high-touch executive programs. Focus on penetrating AmLaw 200 firms and Fortune 500 in-house legal departments to establish hirify.global as the AI-powered legal technology platform of choice.

Location: Hybrid: Toronto, Canada or US (East Coast). Office attendance minimum twice per week required.

Company

Global leader in legal AI technology empowering legal professionals and law firms to work smarter, faster, and more securely.

What you will do

• Own the enterprise legal demand generation roadmap, balancing long-term brand building with MQL and pipeline targets.
• Execute integrated, multi-touch campaigns tailored to firm leadership, legal operations, IT officers, and General Counsel.
• Launch and scale ABM programs using intent data to engage high-priority enterprise legal accounts.
• Design high-touch executive programs including roundtables, dinners, and briefings for senior legal leadership.
• Optimize paid media, content syndication, and sponsorship channels for long enterprise buying cycles.
• Analyze the marketing funnel from engagement to closed revenue and present performance insights.

Requirements

• 7+ years of enterprise demand generation experience focusing on complex, multi-stakeholder accounts.
• Proven success in GTM programs targeting large organizations with long sales cycles.
• Hands-on experience building and running ABM programs and intent-based marketing.
• Strong analytical skills for measuring and optimizing data-driven marketing programs across the full funnel.
• Excellent communication and writing skills for sophisticated legal and business stakeholders.
• Must be based in Toronto or the US (East Coast) to support a hybrid work model.

Nice to have

• Prior experience marketing to enterprise legal audiences (law firms or in-house departments).
• Familiarity with Salesforce, Looker, and ABM platforms such as 6sense, Demandbase, or Terminus.

Culture & Benefits

• Competitive salary with top-tier health, dental, and vision insurance.
• Hybrid work environment with a flexible time-off policy (20 days encouraged per year).
• $2000 annual counseling benefit.
• RRSP matching and RESP contribution.
• Recognition program (hirify.globalversary) for tenure milestones.