CPG Marketing Account Director (CPG)

TL;DR

CPG Marketing Account Director (CPG): Managing omni-channel growth strategies for CPG brands with an accent on DTC, Amazon, and retail integration. Focus on driving revenue growth, managing senior client relationships, and leading cross-functional marketing teams to optimize account performance.

Location: Remote, Hybrid, or Onsite (Must be legally eligible to work in the US)

Company

A tech-enabled growth firm providing full-service marketing and data intelligence via their proprietary Nova technology.

What you will do

• Lead omni-channel marketing strategies across paid, owned, and earned channels for CPG clients.
• Manage senior client relationships and lead Quarterly Business Reviews (QBRs) to drive strategic decisions.
• Consult on the optimal mix of DTC, Amazon, and retail channels to maximize growth and minimize cannibalization.
• Coordinate cross-functional teams (SEO, content, influencer, creative) around a unified account strategy.
• Drive account retention and expansion to increase Monthly Recurring Revenue (MRR).
• Mentor and develop direct reports through regular 1:1s and performance reviews.

Requirements

• 6+ years of experience in CPG marketing with expertise in both DTC and retail.
• Deep understanding of Amazon growth strategies, including ASIN architecture and the buy box.
• Knowledge of retailer relationships (e.g., Target, Sephora, Whole Foods) and their impact on media spend.
• Experience with CPG measurement techniques like MMM and incrementality testing.
• Proven track record of retaining and growing high-value accounts.
• Legally eligible to work in the United States.

Nice to have

• Experience with upper-funnel channel strategies (YouTube, programmatic).
• Experience managing creative-heavy accounts and influencer strategies.

Culture & Benefits

• Fully flexible work environment: 100% remote, hybrid, or in-office.
• Comprehensive Medical, Dental, and Vision insurance plans with up to 100% employer contribution.
• 401(k) plan with 4% employer matching.
• Unlimited Time Off available from day one plus mental health recharge days.
• One-time $100 USD Work From Home (WFH) stipend.
• Ongoing professional development programs and quarterly performance awards.