Vertical Marketing Lead (Fintech)

TL;DR

Vertical Marketing Lead (Fintech): Lead strategy and execution for how hirify.global positions in the Fintech segment, owning vertical positioning, solution packaging, and partner go-to-market strategy with an accent on industry-specific narratives and ecosystem partnerships. Focus on driving pipeline generation, revenue growth, and competitive differentiation through targeted campaigns and field enablement.

Location: Currently only able to hire candidates located in one of: New York City, NY; Washington, DC; Seattle, WA; Miami, FL; San Francisco, CA.

Compensation: $175K - $215K

Company

hirify.global is building AI-driven identity trust infrastructure to verify good identities in real-time and stop fraud for businesses and governments.

What you will do

• Define and execute vertical marketing strategy for the Fintech GTM Pod, including ICPs, value propositions, use cases, and competitive positioning.
• Partner with Product, Data Science, and Revenue Marketing to embed data insights into vertical narratives and translate AI capabilities into industry messaging.
• Deliver field enablement materials like decks, playbooks, battlecards, ROI tools, and customer stories to improve win rates.
• Build and execute campaigns across channels to generate qualified pipeline from target accounts and increase vertical awareness.
• Act as vertical owner in planning, QBRs, and cross-functional discussions, tracking KPIs for pipeline, revenue, and win rates.

Requirements

• Must be located in New York City, NY; Washington, DC; Seattle, WA; Miami, FL; or San Francisco, CA.
• 6–8 years B2B marketing experience, including product/vertical marketing in high-growth SaaS, fintech, identity, fraud, or risk.
• Proven success driving pipeline and revenue through vertical marketing initiatives.
• Strong ability to translate complex AI/data technology into compelling narratives for buyers and stakeholders.
• Experience partnering with sales and influencing cross-functionally without authority, plus analytical and project management skills.

Culture & Benefits

• High-responsibility environment for fast-moving, critical thinkers who act like owners and solve customer problems precisely.
• Autonomy and close partnership with GTM leadership in a team holding a high bar.
• Equal opportunity employer valuing diversity; accommodations available during hiring.