Investment Product Marketer (Alternative Investments)

TL;DR

Investment Product Marketer (Alternative Investments): Developing and executing GTM strategies for alternative investment platforms across private wealth channels with an accent on fundraising campaigns and advisor engagement. Focus on translating complex investment strategies into scalable marketing programs and creating high-impact sales enablement materials.

Location: Hybrid: Must work in the office in Greenwich, CT Monday-Thursday; remote on Fridays.

Salary: $120,000 – $175,000 base

Company

hirify.global provides a specialized platform for alternative investments targeting private wealth channels.

What you will do

• Drive end-to-end GTM strategy and execution for fundraising campaigns across alternative investment offerings.
• Execute lifecycle marketing initiatives to sustain engagement throughout the fundraising period.
• Develop targeted marketing programs for RIAs, IBDs, private banks, and enterprise wealth firms.
• Create sales enablement materials, including pitch decks, brochures, webinars, and educational content.
• Collaborate with Research and ISG to translate market insights into advisor-focused thought leadership.

Requirements

• 7-10+ years of professional experience in financial services product marketing, focusing on alternative investments or private market funds.
• Bachelor's degree in business, marketing, or a related field.
• Deep understanding of how to effectively market to wealth managers.
• Knowledge of FINRA and SEC marketing and advertising guidelines.
• Must be based in or able to commute to Greenwich, CT for hybrid work (Mon-Thu in office).

Nice to have

• Experience with 1940act funds and private markets.

Culture & Benefits

• Compensation package including salary, equity for all full-time employees, and an annual performance bonus.
• Comprehensive healthcare with 100% employer-paid dental, vision, telemedicine, and virtual mental health counseling.
• Employer matched retirement plan.
• Unlimited paid time off (PTO).
• Parental leave.