Investment Product Marketer (Fintech)

TL;DR

Investment Product Marketer (Fintech): Commercializing an alternative investments platform across private wealth channels with an accent on GTM strategy, lifecycle marketing, and advisor engagement. Focus on translating complex investment strategies into scalable marketing programs and driving capital raising efforts.

Location: Must be based in New York, NY (Hybrid: Monday-Thursday in office, Friday remote)

Salary: $120,000 – $175,000

Company

A leading fintech platform specializing in the commercialization of alternative investments for private wealth channels.

What you will do

• Execute end-to-end GTM strategies and marketing campaigns for alternative investment fundraising.
• Develop differentiated positioning and messaging tailored for RIAs, IBDs, and private banks.
• Create high-impact sales enablement materials including pitch decks, brochures, videos, and webinars.
• Collaborate with Research and ISG teams to translate market insights into advisor-focused thought leadership content.
• Manage lifecycle marketing initiatives to sustain investor engagement throughout and beyond the fundraising period.

Requirements

• 7-10+ years of professional experience in financial services or product marketing, specifically focusing on alternative investments or private market funds.
• Proven ability to market effectively to wealth managers and build trusted internal relationships.
• Exceptional storytelling and communication skills to simplify complex financial concepts.
• Knowledge of FINRA and SEC marketing and advertising guidelines.
• Bachelor’s degree in business, marketing, or a related field.

Culture & Benefits

• Comprehensive healthcare package with 100% employer-paid dental, vision, and telemedicine.
• Competitive compensation including base salary, equity for all full-time employees, and an annual performance bonus.
• Employer-matched retirement plan and generous parental leave.
• Unlimited paid time off (PTO).
• Hybrid work flexibility with designated remote Fridays.