Sales Enablement Lead (IoT)

TL;DR

Sales Enablement Lead (IoT): Defining and driving sales and partner readiness strategy across product and segment domains with an accent on translating complex capabilities into compelling field strategies. Focus on developing scalable execution frameworks, sales playbooks, and aligning enablement with GTM priorities to drive revenue growth.

Location: Remote / Hybrid (Oakville, Ontario, Canada)

Salary: $115,000 - $140,000 CAD

Company

hirify.global is a global leader in IoT and connected transportation, providing web-based analytics and an open platform to help businesses manage fleets and improve sustainability.

What you will do

• Own and define the end-to-end enablement strategy for specific products, platforms, or segment domains.
• Translate product capabilities into value propositions, sales plays, deal strategies, and scalable execution frameworks.
• Develop a suite of enablement assets including sales playbooks, messaging frameworks, and competitive positioning guides.
• Partner with Product Management, Marketing, and Sales leadership to align enablement with roadmaps and GTM priorities.
• Identify domain-specific readiness gaps and implement targeted strategies to improve field execution results.
• Collaborate with Learning Design and Content teams to operationalize and deliver programs at scale.

Requirements

• Bachelor's degree in a related field or equivalent experience.
• 5-8 years of experience in sales enablement, product enablement, or sales strategy.
• Experience in B2B technology, SaaS, or IoT industries.
• Proven experience working in cross-functional go-to-market (GTM) environments.
• Deep expertise in translating product knowledge into actionable sales strategies and execution tools.
• Strong understanding of value-based and solution selling across the full revenue lifecycle.

Nice to have

• Sales methodology certifications such as MEDDIC, Challenger, or CHAMP.
• Specific certifications in enablement or product management.

Culture & Benefits

• Flexible hybrid working model with home office reimbursement.
• Competitive medical and dental benefits and a retirement savings program.
• Electric vehicle purchase incentive program.
• Baby bonus and parental leave top-up program.
• Opportunities for online learning and professional networking.
• Inclusive work culture with a focus on diversity and work-life balance.