Senior Director, Growth Marketing

TL;DR

Senior Director, Growth Marketing: Lead customer acquisition, retention, and revenue growth initiatives across digital and lifecycle channels with an accent on funnel optimization, web performance, and demand generation. Focus on developing data-driven strategies, scaling acquisition channels, experimenting with A/B tests, and partnering cross-functionally to maximize customer lifetime value.

Location: Remote - US. Not eligible in Alaska, Delaware, Hawaii, Idaho, Iowa, Montana, Nebraska, North Dakota, Rhode Island, South Dakota, West Virginia. Tiered pay by metropolitan area (Tier 1: San Francisco CA, San Jose CA, New York City NY; Tier 2: other major US cities; Tier 3: all others).

Salary: $210,344 - $315,516 USD (tiered by location: Tier 1 $252,413-$315,516; Tier 2 $231,378-$289,223; Tier 3 $210,344-$262,930 base + bonus, equity, benefits).

Company

hirify.global is a viral scheduling platform in rapid growth mode, launching multiple new products and optimizing funnels for acquisition and retention.

What you will do

• Define and execute growth strategy across acquisition, activation, retention, re-engagement, owning KPIs like CAC, LTV, conversion rates, revenue.
• Build lifecycle marketing for onboarding, engagement, advocacy via email, SMS, in-app, push; drive upsell/cross-sell.
• Own website end-to-end: roadmap, product storytelling, conversion experiments, brand experience.
• Oversee paid acquisition (search, social, affiliate, display, SEO, partnerships); optimize multi-channel campaigns and ROI.
• Establish experimentation culture with A/B testing, funnel analysis, dashboards; leverage data for decisions.
• Lead and mentor growth marketing team; collaborate with Product, Sales, Brand, Analytics, Finance.

Requirements

• 10+ years in growth marketing, demand generation, or performance marketing.
• 5+ years leading high-performing marketing teams.
• Proven scaling of acquisition/retention in high-growth environments.
• Expertise in paid media, lifecycle marketing, funnel optimization, attribution.
• Strong analytics with Google Analytics, Tableau, HubSpot, Marketo or similar.
• Managing large budgets with measurable ROI; excellent leadership and communication.

Nice to have

• Strategic thinker with execution focus and data-driven action bias.
• Collaborative in cross-functional settings; adaptable to ambiguity.
• Analytical/experimental mindset; deep customer journey understanding.

Culture & Benefits

• Performance-driven culture with accountability, innovation, continuous improvement.
• Full-time benefits: top performer bonus, equity awards, competitive package.
• Occasional travel for events, team offsites.
• Fast-paced, bold thinking; work with top talent to accelerate career.