Vice President, Growth Marketing

TL;DR

Vice President, Growth Marketing: Lead full-funnel growth strategy for chef-to-consumer marketplace platform with an accent on customer acquisition, activation, retention, and lifetime value optimization. Focus on integrating paid/organic channels, data-driven experimentation, product-led growth loops, and scalable systems across digital/offline touchpoints.

Location: United States (Remote)

Salary: $265,000–$285,000 USD

Company

Platform connecting chefs with consumers nationwide, delivering millions of fresh meals annually and expanding into an innovative marketplace to empower chefs.

What you will do

• Own full-funnel growth vision and roadmap, integrating paid, owned, earned, and product-led initiatives to scale efficiently while optimizing CAC and LTV.
• Build, mentor, and lead a team of growth marketers, channel experts, and analysts focused on acquisition, conversion, and retention.
• Oversee performance across Meta, Google, TikTok, DSPs, influencers, affiliates, and emerging channels.
• Foster testing, measurement, and optimization using analytics, attribution, and cohort insights.
• Partner with Product, Tech, Brand, and Creative to execute growth loops, cross-sell/upsell, referrals, and compelling storytelling.
• Manage forecasting, budgets, reporting, and stay ahead of trends like AI and personalization.

Requirements

• 12+ years in growth marketing, digital acquisition, and lifecycle management in high-growth DTC/marketplace environments
• Proven success leading large-scale acquisition/retention programs across channels
• Deep expertise in marketing analytics, attribution, cohort analysis, forecasting
• Strong leadership building teams across media, data, creative, product
• Experience with experimentation, CRO, funnel diagnostics, large budgets, ROI mindset
• Bachelor’s degree required; MBA preferred; partnering with executives on strategy

Culture & Benefits

• Health insurance, 401k, stock options from day 1, bi-annual performance bonus
• Unlimited PTO, paid sick days, 5-year sabbatical (4 weeks paid), paid family/compassionate leave
• Monthly hirify.global meal credits, wellness perks including fitness subsidies, personalized Spanish coach
• Fast-paced, high-growth environment with entrepreneurial energy, data-driven decisions, and collaborative culture