Director of Organic Growth (Marketing)

TL;DR

Director of Organic Growth (Marketing): Building and scaling an organic acquisition engine across SEO and AI-driven search with an accent on patient acquisition and discovery platforms. Focus on operationalizing strategies into execution roadmaps, leading "Search Everywhere" initiatives, and building high-performing growth teams.

Location: Hybrid in New York, NY (Must be authorized to work in the U.S.)

Salary: $200,000 – $250,000 + Bonus

Company

hirify.global is a national mental health practice transforming psychiatry through accessible, human, and responsible care.

What you will do

• Own end-to-end organic growth outcomes, focusing on patient acquisition via SEO and AI search.
• Develop and execute a prioritized roadmap for "Search Everywhere" strategies across Google, LLMs, social, and third-party platforms.
• Act as a player-coach, personally driving content launches and optimizations while building scalable execution systems.
• Establish reporting and forecasting frameworks to tie organic efforts directly to business impact.
• Lead hiring and resourcing strategies to scale the organic growth team, utilizing both in-house talent and agencies.
• Collaborate cross-functionally with Creative, Web Development, and Clinical teams to optimize user experience and conversion.

Requirements

• 7–10+ years of experience in growth marketing with significant ownership of organic acquisition.
• Proven track record of translating high-level strategy into measurable execution and shipped results.
• Strong point of view on AI-driven search and the evolving discovery ecosystem.
• Ability to build and manage teams using in-house talent, agencies, and freelancers.
• Proficiency with data tools (SQL, BI) and SEO toolsets such as Ahrefs, GSC, and ScreamingFrog.
• Must be authorized to work in the United States.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance effective day one.
• 401K plan with company match.
• Generous PTO and paid holidays.
• Paid parental leave.
• Professional growth opportunities via a dedicated Learning team.
• Commitment to a diverse, inclusive, and equitable workplace.