Director, Lifecycle & Customer Journey (SaaS)

TL;DR

Director, Lifecycle & Customer Journey (SaaS): Designing and optimizing the end-to-end customer lifecycle from acquisition to retention using AI-powered omni-channel strategies with an accent on LTV maximization and friction reduction. Focus on building "always-on" intelligence layers and orchestrating high-impact personalized experiences across SMS, email, and in-app channels.

Location: Remote (Must be based in the United States)

Salary: $122,000–$152,000 + bonus + equity

Company

hirify.global provides software tools for home service professionals to streamline scheduling, dispatching, and payments.

What you will do

• Define the strategic vision for the end-to-end Pro journey to align with growth and retention goals.
• Lead the development of AI-first programs to nurture prospects and accelerate early enrollment.
• Design multi-channel onboarding experiences to drive fast time-to-value and engagement.
• Partner with Sales and Success teams to drive LTV expansion via automated upsells and retention strategies.
• Scale personalized programs across email, SMS, and in-app channels using AI-driven MarTech tools.
• Establish KPIs to monitor conversion, activation, and churn to make data-driven optimizations.

Requirements

• 7–12+ years of experience in growth, lifecycle, or CRM marketing, preferably in SaaS or marketplaces.
• Proven success in improving conversion, retention, or LTV metrics.
• Deep fluency in omni-channel tools such as Braze, HubSpot, or Salesforce.
• Experience building and managing high-performing marketing teams.
• Strong analytical skills to translate customer insights into execution briefs.
• Must be based in the United States to be eligible for the provided benefits (401k, health insurance).

Nice to have

• Experience with SMB customers or the field services/trades audience.
• Background in integrating AI/ML tools like predictive churn or propensity models.
• Systems thinking approach to complex, multi-stakeholder initiatives.

Culture & Benefits

• Comprehensive benefits including medical, dental, vision, life, and disability insurance.
• 401(k) plan and equity in a rapidly growing, VC-backed startup.
• Flexible "take-it-as-you-need-it" paid time off and paid holidays.
• Monthly tech reimbursements to support your home office.
• Inclusive culture focused on innovation and career growth for all team members.