Senior Digital Experience Marketing Manager (SaaS)

TL;DR

Senior Digital Experience Marketing Manager (Digital Marketing): Designing and orchestrating digital buyer and customer journeys to translate demand programs into cohesive experiences with an accent on intent data strategy and lifecycle orchestration. Focus on turning behavioral signals into actionable next-best-actions and optimizing AI-powered conversational interfaces to accelerate pipeline.

Location: Must live in the greater Houston area

Company

hirify.global lines up commercial operations by unifying the people and processes that drive commerce to help companies run as connected, smarter businesses.

What you will do

• Define and manage intent data strategy, orchestrating signals from 3rd-party and 1st-party data into actionable audience segments.
• Design coordinated, cross-channel buyer journeys and provide activation briefs to the Performance Marketing team.
• Build regional intent enrichment models to surface high-priority accounts to sales representatives at the optimal time.
• Own AI-powered website chat and AI email agents, configuring routing logic and persona-level personalization.
• Partner with Global Campaigns, Field Marketing, and Marketing Operations to bridge intent strategy and channel execution.
• Prioritize full-journey experience metrics to build a holistic view of account engagement and pipeline health.

Requirements

• Hands-on experience with intent data and account enrichment platforms such as 6sense, ZoomInfo, or Clay.
• Proficiency in marketing automation and digital experience platforms like Marketo or Folloze.
• Familiarity with conversational marketing, CRM, and web analytics tools including Qualified, Salesforce, and Google Analytics.
• Ability to translate complex behavioral signals into clear action plans and sequence-based journey designs.
• Proven experience influencing cross-functional teams without direct authority.
• Must be based in the greater Houston area.

Culture & Benefits

• Inclusive environment where every voice is heard and growth is supported through individual and team development.
• Culture grounded in the "hirify.global Way" framework, ensuring consistent values in hiring and decision-making.
• Opportunity to work with a company trusted by over 50% of the Fortune 100.
• Commitment to building a diverse, inclusive, and authentic workplace.