Senior Growth Marketing Manager

TL;DR

Senior Growth Marketing Manager (PLG/AI): Own the sign-up, activation, and PQL funnel end-to-end, with clear quarterly targets on new sign-ups, activation rate, self-serve conversion, and PQL volume into sales. Focus on building experimentation muscle for landing pages, onboarding, pricing, and lifecycle programs, running cross-functional growth campaigns, and partnering with product, brand, design, sales, and DevRel to scale developer acquisition.

Location: Remote (USA). Must be eligible to work in the United States; no employment visa sponsorship

Salary: $160,000–$200,000 base + equity

Company

hirify.global is a remote-first platform for developers to build and scale custom AI systems across cloud, on-prem, and hybrid environments, serving 500,000+ developers with $120M+ ARR.

What you will do

• Own sign-up and conversion funnel from first visit to paid usage, improving homepage, landing pages, pricing, and sign-up flow.
• Drive activation by partnering on in-console onboarding and building lifecycle programs via email, in-product messaging, and community to reduce time-to-first-pod.
• Define and refine PQL model with sales and product, building programs and triggers to surface high-intent users.
• Concept, run, and measure cross-functional growth campaigns with briefs, creative, on-site experiences, and post-mortems.
• Run structured experimentation program across landing pages, sign-up, pricing, and onboarding with hypotheses, tests, and scaling wins.
• Build PLG growth dashboard from Snowflake, product analytics, and CRM, surfacing weekly actionable insights.

Requirements

• 6+ years B2B growth marketing, with 2+ years senior IC owning sign-up, activation, or PQL metrics.
• Hands-on PLG funnel experience: sign-up, activation, conversion, expansion, self-serve to sales handoff, with shipped improvements.
• Direct experience defining PQL model including in-product signals, scoring, and handoff.
• Track record running end-to-end cross-functional growth campaigns.
• Strong analytical skills with SQL or similar; build own dashboards.
• Experience marketing to developers/ML engineers; fluency in PLG stack (HubSpot/Marketo, Customer.io, Amplitude/Mixpanel/PostHog, GA4, Looker).
• Strong writing for briefs, editing, landing pages.
• Successful background check; eligible to work in US (no visa sponsorship)

Nice to have

• Experience at AI infrastructure, GPU cloud, dev tools, or developer-first SaaS.
• Built/scaled growth function with KPIs.
• Familiarity with AI/ML workloads, model deployment, inference economics.
• Community-driven growth (Discord, Reddit, GitHub, Hacker News) and developer events.
• Prior Series A-C startup experience.

Culture & Benefits

• Remote-first with collaborative Slack-based teams.
• Flexible PTO to recharge.
• Generous medical, dental, vision plans.
• Meaningful equity via stock options.
• $1,200 home office & equipment stipend.
• Passionate team focused on AI infrastructure, learning, ownership, and fast scaling.