Head of Influencer (Social Commerce)

TL;DR

Head of Influencer (Social Commerce): Defining and scaling influencer and affiliate strategies on TikTok Shop to drive GMV growth with an accent on creator-led performance. Focus on building scalable sourcing frameworks, leading end-to-end campaigns, and optimizing ROI through data-driven improvements.

Location: Hybrid (4 days in office in London, UK)

Salary: £60,000 – £75,000

Company

A high-growth social commerce agency specializing in TikTok Shop and creator-led growth for beauty, fashion, and FMCG brands.

What you will do

• Define and evolve influencer and affiliate strategies across multiple client accounts.
• Build scalable frameworks for sourcing, activating, and retaining high-performing creators.
• Lead end-to-end TikTok Shop campaigns aligned to commercial KPIs.
• Collaborate with creative, trading, and account teams to maximize campaign impact.
• Track and optimize performance using data across GMV, conversion, and ROI.

Requirements

• 4+ years’ experience in influencer, affiliate, or social commerce marketing.
• Strong understanding of TikTok Shop, creator partnerships, and affiliate mechanics.
• Proven success scaling campaigns with measurable commercial outcomes.
• Confident leadership and stakeholder management skills.
• Analytical mindset with the ability to turn data into actionable improvements.
• Must be based in or able to work hybrid (4 days in office) in London.

Culture & Benefits

• Hybrid working with flexibility built around output.
• Clear progression path into senior leadership with real ownership.
• Exposure to high-growth UK, US, and EU brands.
• Wellness allowance supporting fitness and wellbeing.
• Pension scheme and competitive holiday allowance.
• Collaborative, high-performance culture with regular team socials.