Product Marketing Specialist (Alternatives)

TL;DR

Product Marketing Specialist (Alternatives): Developing compelling narratives and marketing programs for alternative investment strategies with an accent on product launches and digital presence. Focus on translating complex financial strategies into engaging content and driving investor engagement through multi-channel campaigns.

Location: Chicago, IL, United States (Onsite)

Company

One of the world's leading asset managers with over $3 trillion in assets under supervision.

What you will do

• Create and activate a full marketing suite for new product launches and announcements.
• Optimize global web platforms and product pages using SEO best practices.
• Draft high-impact social media content to amplify brand presence and engagement.
• Lead content strategy for webinars, podcasts, and large-scale industry conferences.
• Develop segment-specific email marketing campaigns to fuel client engagement.
• Collaborate with Sales, Product Development, and Capital Formation teams.

Requirements

• Bachelor's degree (BA/BS).
• 3+ years of experience in asset management and alternatives marketing.
• Familiarity with alternative investment products.
• Excellent written and verbal communication skills.
• Ability to work effectively within matrixed organizations.
• Strong strategic thinking and commercial business acumen.