E-Commerce Operations Lead (Medtech)

TL;DR

E-Commerce Operations Lead (Medtech): Managing the digital storefront and product catalogue on Shopify to enhance patient discovery and purchase experience with an accent on conversion optimization and commercial performance. Focus on analyzing customer behavior via GA4, identifying journey friction, and coordinating cross-functionally to drive revenue growth.

Location: Hybrid (London, Winnersh)

Compensation: £55K – £65K

Company

hirify.global UK is a leading digital health company specializing in cannabis-based medicines, focused on improving patient access to safe and effective treatments.

What you will do

• Own the digital storefront, managing product content, metadata, and promotional calendars within Shopify.
• Drive commercial performance by analyzing GA4 data and heatmaps to identify and resolve conversion friction points.
• Lead product range recommendations and monitor inventory performance to identify growth opportunities.
• Coordinate cross-functionally with CRM, Paid Search, and Paid Social teams to align product data and insights.
• Brief the web development team on UX improvements, content priorities, and technical requirements.
• Ensure all patient-facing content is accurate, compliant, and supports the customer journey.

Requirements

• 4–7 years of experience in e-commerce, ideally with D2C brands.
• Strong working knowledge of Shopify (headless CMS experience is a plus).
• Analytical proficiency with GA4 or similar tools to translate trends into action.
• Proven ability to manage product data, compliance tagging, and operational processes.
• Commercial acumen regarding margins, conversion, and unit economics.
• Must be based in or able to commute to London or Winnersh.

Nice to have

• Experience in healthcare, pharmacy, or other regulated environments.
• Familiarity with design tools such as Figma or Canva.
• Exposure to SEO and on-site optimization techniques.
• Experience with heatmap or session recording tools like Hotjar or Contentsquare.

Culture & Benefits

• Generous leave: 25 days holiday (increasing to 30 after two years) plus bank holidays.
• Employer pension matching up to 5%.
• Flexibility through work-from-home options and a cycle-to-work scheme.
• Opportunities to grow skills and impact within a fast-paced scale-up environment.
• Enhanced maternity and paternity leave.