CRM & Lifecycle Marketing Manager (Gamedev)

TL;DR

CRM & Lifecycle Marketing Manager (CRM/Marketing): Defining and managing the full user communication lifecycle across hirify.global and Apex Hosting with an accent on event-driven journeys, segmentation, and platform migration. Focus on building scalable automation flows, integrating BI data for audience logic, and optimizing deliverability within the European market.

Location: Remote (Global), with office options in Karlsruhe and Berlin

Company

hirify.global is a world-leading game server hosting provider with over 20 years of experience supporting titles like ARK, Minecraft, and DayZ.

What you will do

• Define and execute full user communication lifecycles, including onboarding, renewal triggers, and win-back campaigns.
• Collaborate with BI to create data-driven audience segments based on game type, server activity, and churn risk.
• Own the configuration of the CRM platform (Customer.io/Braze), managing templates, automation logic, and deliverability.
• Coordinate the CRM execution for campaign launches, game releases, and promotional events.
• Track and report performance metrics including open/click rates, conversion, and revenue attribution.

Requirements

• 3+ years of experience in CRM or lifecycle marketing with a track record of owning automation and segmentation.
• Experience working directly with BI teams to build and maintain audience segments.
• Strong understanding of email deliverability and GDPR compliance within the European market.
• Proficiency in modern automation platforms (Customer.io, Braze, Klaviyo, or Iterable) and HTML/CSS for email templating.
• English proficiency is essential as the operational language.

Nice to have

• German language skills.
• Experience in gaming, entertainment, or consumer subscription industries.

Culture & Benefits

• Remote-first culture with support for working from abroad.
• Flexible working hours for improved work-life balance.
• 30 days of vacation and additional paid leave for special occasions.
• Health and wellness support, including Mental Health Days and JobRad.
• Financial security via a company pension plan.
• Free hirify.global game servers and regular team-building events.