Senior Email & CRM Marketer

TL;DR

Senior Email & CRM Marketer (Healthcare SaaS): Own the strategy and execution of lifecycle programs that turn database into pipeline and customers into advocates with an accent on nurture journeys, newsletters, ABM-aligned sequences, and customer lifecycle programs. Focus on developing segmentation logic, journey architecture, lifecycle infrastructure, and optimization using AI tools for personalization and content iteration.

Location: Hybrid role requiring three days a week in San Francisco or New York office

Salary: $156K – $180K • Offers Equity

Company

AI-powered platform purpose-built for medical conversations, transforming patient-clinician interactions into structured clinical notes with deep EMR integrations.

What you will do

• Build and execute full-funnel email and lifecycle programs across nurture, newsletter, ABM, and customer marketing, leveraging AI for segmentation, personalization, and content iteration.
• Own email/CRM roadmap, defining segmentation logic, journey architecture, and cadence rules for relevant touchpoints.
• Develop campaign briefs, timelines, and project plans for on-time delivery of nurture builds, newsletters, and lifecycle launches.
• Partner with demand gen and sales to create templated and triggered sequences for priority accounts with personalization and dynamic content.
• Collaborate with creative, product marketing, and customer marketing on messaging and assets for enterprise healthcare audiences.
• Manage deliverability, governance, data quality, performance metrics, and experimentation programs across key variables.

Requirements

• 4-8 years in email, CRM, lifecycle, or growth marketing, ideally B2B SaaS or enterprise tech
• Proven multi-touch lifecycle programs driving pipeline and revenue impact
• Strong project management and ownership for complex programs
• Deep familiarity with enterprise sales cycles and buying committees
• Hands-on with Braze, HubSpot/Marketo, Salesforce; build journeys, debug workflows
• Strong copywriting, deliverability knowledge (DMARC, BIMI, list hygiene)
• Analytical skills with Salesforce/HubSpot/Marketo for measurement
• Experience using AI for lifecycle efforts like research, segmentation, copy iteration

Culture & Benefits

• Fast-paced high-growth startup with extreme ownership and impact on customers/business
• Generous time off: 14 holidays, flexible PTO, paid parental leave, sabbatical after 5 years
• Comprehensive health: medical/dental/vision, HSA contributions, mental health support
• 401(k) matching, pre-tax FSA/commuter benefits, lifestyle wallet for fitness/PD
• Family forming benefits, personal device allowance