Sales Development Representative (SaaS)

TL;DR

Sales Development Representative (SaaS): Driving top-of-the-funnel lead generation through targeted cold-calling and outbound prospecting for small businesses in the US with an accent on booking qualified demos. Focus on maintaining high call volumes, utilizing CRM for pipeline management, and mastering outbound sales techniques to transition into an Account Executive role.

Location: Toronto, Ontario

Compensation: $50,000 base + $15,000 bonus = $65,000 CAD OTE (uncapped bonus)

Company

SaaS company focused on helping small businesses elevate and transform their outreach strategies.

What you will do

• Perform outbound prospecting to small businesses across the U.S., averaging 130 cold calls daily.
• Book and confirm demos for Senior Account Executives, ramping up to 3 demos per day.
• Generate strategic top-of-the-funnel leads via targeted cold-calling using provided lead lists.
• Maintain and update activities, opportunities, and account information within the CRM.
• Engage in 1:1 coaching, call reviews, and role-playing to refine sales performance.

Requirements

• Must be based in Toronto, Ontario.
• 1-12 months of experience in SDR, BDR, or outbound sales/cold calling.
• Strong desire to build a career in sales and ability to self-motivate in a fast-paced environment.
• Willingness to be coached and openness to receiving feedback.
• Strong organizational skills with the ability to multitask and prioritize work.

Culture & Benefits

• Accelerated career path with promotion to Account Executive typically within 6-9 months.
• Comprehensive benefits including private pension matching and healthcare.
• Paid time off and paid provincial holidays for work-life balance.
• Paid parental leave to support employees growing their families.
• Leadership development via Culture Crew and Emerging Leader programs.