Senior Vice President, Marketing

TL;DR

Senior Vice President, Marketing (Healthtech SaaS): Shape company strategy and lead fully integrated Marketing & Communications organization driving predictable growth through pipeline creation, product positioning, and customer lifecycle programs. With an accent on scaling demand generation, strengthening category narrative in complex healthcare environment, and building high-performing teams. Focus on multi-channel demand programs, go-to-market readiness, competitive intelligence, and lifecycle marketing for adoption, retention, and expansion.

Location: Remote, U.S. based. May require 10% travel.

Salary: $240,000-$285,000

Company

Mission-driven health technology SaaS company at $100M ARR connecting communities, organizations, and agencies to improve whole-person health through national network and software.

What you will do

• Define and lead marketing strategy, planning, budgeting, and operating rhythms aligned with growth goals, partnering with Sales, Product, and Customer Success.
• Build and optimize multi-channel demand generation programs including ABM, performance marketing, events, partners, and content to accelerate pipeline and ROI.
• Develop compelling positioning, integrated messaging, PR/comms strategy, thought leadership, and internal communications to build market trust and alignment.
• Own product marketing including buyer personas, value propositions, launch orchestration, competitive intelligence, and sales enablement.
• Scale customer lifecycle programs for onboarding, adoption, renewals, advocacy, case studies, and churn reduction with Customer Success.
• Lead, coach, and develop high-performing marketing team with optimal org design across functions.

Requirements

• 10+ years B2B SaaS marketing experience, including 5+ years in senior leadership roles.
• Experience scaling B2B SaaS at ~$100–$500M ARR stage.
• Proven track record building predictable pipeline and partnering with Sales/RevOps.
• Strong product marketing and positioning skills in healthcare's multi-stakeholder context.
• Experienced people leader building scalable teams and systems.
• U.S. based; pass background check including criminal, employment, and education verification.

Culture & Benefits

• Medical, dental, vision insurance with unlimited virtual mental health and acute visits; EAP and wellness platform.
• Flexible time off including volunteer and mental health days; 14 paid holidays; paid parental leave for adoptive parents.
• 401(k) with employer match and immediate vesting; HSAs, FSAs, commuter benefits.
• Life/AD&D, disability, accident, pet insurance; all WFH equipment provided.
• Employee Resource Groups like Military Veterans for connection and engagement.